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© 2018 by Fade In: Creative.  Booyah!

The Committed Pig

The Pig is Committed

"The difference between involvement and commitment is like ham and eggs. The chicken is involved; the pig is committed." 

When you first walk into The Committed Pig, located in the heart of Morristown, New Jersey this quote is one of the first things you'll see - adorning a mural just to the right of the host stand. Except, like most things at "The Pig," they've put their own twist on things - adding a question underneath..."Which One Are You?" 

 

Commitment is a major theme to the story behind The Committed Pig, quickly becoming one of NJ's premier comfort food destinations - with locations now in Manasquan, Summit, and MoTown. Owner Jerry Rotunno, a Culinary Institute of American graduate, struggled initially to get support for his vision - fresh, comforting, really tasty food in a relaxed, comfortable environment. But Jerry was committed, and soon received help from his family, specifically his brothers who helped him construct and manage his first restaurant (formerly "Food" in Summit, now a "Pig"). His younger brother Dillon started as a server at The Committed Pig in Manasquan, and just a few years later is the manager working tirelessly behind-the-scenes to make Morristown's Committed Pig that go-to destination for so many people looking for a delicious brunch and quite possibly the tastiest burger you'll ever have. 

 

All of The Pig's burgers feature hugely-popular Pat LaFrieda signature meat and an assortment of toppings and combinations - although both Jerry and Dillon admit, there's no burger they love more than a traditional, juicy cheeseburger. 

Jerry, Dillon, and the whole CP team clearly love what they do and are fully committed to giving their guests a delicious meal and a comfortable, friendly dining experience. This film tells the story behind what makes The Committed Pig so special and a place you must check out this summer. 

 

Hope you enjoy the film as much as we did making it. Dig in.

We were awarded two 2016 Davey Awards for our piece on The Committed Pig. Fade In: Creative's Director of Photography, Dan Davis, was awarded the Gold Davey for Cinematography/Videography while Director of Post Production, Matt Cori, was awarded the Silver Davey for Editing.

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