Strategic Storytellers Committed to Our Craft
A NEW ERA
BRAND: Zoetis
In 2022, Zoetis released Solensia – a once-a-month injection delivering a monoclonal antibody to help control osteoarthritis pain in cats. A year later, they released Librela for OA pain control in dogs. To help build greater awareness and adoption of these products in the US, Zoetis tasked us with creating a video series anchored by a US veterinarian acting as series host who would travel to the UK — where Solensia and Librela had been released and widely embraced by European veterinarians, years earlier. Across 6 action-packed shoot days, our team filmed on-location in England and Scotland, to facilitate in-depth conversations between our Host and UK veterinarians, their teams, and pet owners about their experiences with these products. The culmination is a 3-part video series shedding light on the transformative impact of these treatments on dogs, cats, and the families they love. To check out the full series please visit neweraoa.com.
THE WORLD’S FASTEST FAMILY
BRAND: AMG Driving Academy (Mercedes-Benz)
From 2019-2022 we traveled to some of America’s most iconic racetracks to capture a wide range of content for the Mercedes-Benz AMG Driving Academy. Our small, but nimble team developed methods for sticking with these high-performance cars from the air and right beside them on the track as they traveled at top speeds. The ultimate impact: premier-quality content that exhilarates and activates the inner speed-demon in all of us.
CHAMPION
BRAND: Children’s Specialized Hospital (RWJ Barnabas Health)
AWARDS: Excellence Award by The Communicator Awards, 3 Telly Awards in 2024
Children’s Specialized Hospital is the nation’s leading provider of inpatient and outpatient care for children from birth to 21 years of age facing special health challenges. It is also a member of the Children’s Miracle Network of Hospitals. Each year, Children’s Specialized names one extraordinary patient its annual “Champion.” 2024’s Champion, teenager Gabby Brehm, was a top-tier student and highly-competitive athlete who had battled back from a rare and dangerous brain rupture. Children’s Specialized asked us to craft an original concept to convey Gabby’s incredible story of perseverance.
OBSESSED WITH HOSPITALITY
BRAND: The Committed Pig
AWARDS: Excellence Award for Branded Content by The Communicator Awards, 2 Bronze Telly Awards in 2025
In 2023, restauranteur Jerry Rotunno and his partner Tony Montiero unveiled their latest edition of popular New Jersey restaurants—“The Committed Pig”—in the beach town of Manasquan. Imagined at a greater scale than any of its predecessors, this site marks the latest, exciting chapter in this brand’s story. For our team, it presented a unique opportunity to tell the greater story of Jerry’s absolute obsession with hospitality since in an elegant but welcoming mini-documentary inspired by our own team’s love of food-focused filmmaking.
DRAMATIC DETAIL
BRAND: Autoluxe Motor Spa
As far back as he can remember, Autoluxe founder Andrew Dourgarian has been passionate about bringing the very best out of cars. It’s a lifelong obsession that started while washing cars with his Dad on weekends and has never wavered. This passion compelled Andrew to soak up knowledge from the very best auto detailers he could find, and ultimately launch his own custom detail shop—Autoluxe Motor Spa. Our cinematic profile of Andrew’s work provides a window into his detail process; as he applies his unique artistic approach to breathe newfound life into classic cars and elevate newer ones to pristine.
THE AUSTRALIA STORY
BRAND: Zoetis
As part of the launch for their parasiticide product ProHeart 12, Zoetis asked our team to conceptualize an original series focused on the perspectives of several veterinarians all the way on the other side of the Earth who had been proudly using the product for many years already. Our team traveled all the way to Australia to create this documentary-style series, help the Zoetis team generate buzz, and build advocacy here in the U.S. for ProHeart 12.
A CENTURY OF EDUCATIONAL ADVANCEMENT
BRAND: Rutgers University
To celebrate the dynamic and trailblazing history of Rutgers Graduate School of Education, we were asked to produce this promotional video around the celebration of the GSE’s 100th Centennial Anniversary. In a modern documentary-style, this video tells the story of the GSE via interviews with various members of its vast community (past and present) who share their perspectives on the incredible impact the GSE has had on education—at home in New Jersey but also all across America.